According to Demand Metric, content marketing costs 62% less than “regular” marketing efforts, and at the same time, generates three times as many leads.

And according to Nielsen, partnering with publishers to distribute content results in 50% higher brand lift.

Publishing blog posts on your own website is important, but generating valuable content partnerships is equally as valuable for your business.

In this article, we will discuss:

• What are content partnerships and what are their benefits
• Content partnership types
• How to find potential partner opportunities

In the simplest terms, a content partnership is an agreement where two or more parties collaborate to develop and share content.

It’s like a symbiotic relationship in the wild—each party brings something unique to the table allowing you to grow together, broaden your audiences, and enrich your content.

It could be as straightforward as a guest blog exchange or as intricate as creating a joint webinar series.

The main goal?

• To provide value to your audience while benefitting mutually from increased visibility and audience engagement.