A good way to start finding content partnership prospects is by identifying businesses that are already partnering with other people.

Meaning:

• Sites that are open to syndication
• Websites that accept guest posts
• Relevant bloggers that have content
• Influencers in your niche

To find Influencers, you can start by manually researching your niche or using an audience research tool like SparkToro to quickly get an overview of the groups and channels your target audience spends time on.

In this section, we will be focusing on how to find relevant bloggers with Respona.

In fact, it has built-in campaign templates that speed up the outreach process in several ways:

• Pre-set the search criteria based on your input in the template fields
• Automatically pulling relevant opportunities directly into your outreach campaign
• Forming the basis of your email sequence (again, based on your inputs in the template fields)
• Finding relevant contact information for you, in real-time

It also has separate campaign templates for content syndication and guest posting.

However, the process of preparing and launching each one is nearly identical, so we will just focus on good old blogger outreach.

First, select the template from the list.