Company size: Mid-Market

Industry: Software Development

Partner program types: Tech, SI, MSP, Agency

Uberflip lets SaaS companies build compelling content for their audiences. By consolidating the clients’ materials into one dynamic Content Hub, users can get better results from the content they already have, increasing lead generation and engagement. The platform also lets companies use AI-powered content recommendations to recommend personalized content for their audience.

Uberflip’s partner program, while small, is powerful. For example, they provide a public directory of certified partners and a free sandbox account for all tiers, as well as 10% revenue share on referrals. Higher-tier partners receive more perks, including:

• Custom pricing for partners
• Co-branded marketing
• Strategic materials to help grow sales
• A dedicated channel manager
• Priority partner support
• Even free tickets to their annual Conex conference

Key Takeaway: Offering a free sandbox account to partners can help partners both to grow their own business, and to better learn and understand your product.

Company size: Mid-Market

Industry: Internet Publishing

Partner program types: Referral

When it comes to video hosting, Wistia is the best tool on the market. Wistia helps agencies run video marketing campaigns for their clients and provides video analytics to help agencies prove the ROI of their services. Customers and agencies can track who’s watching which videos and for how long—invaluable data for a sales team.

Like most examples we chose, Wistia’s B2B partner program is tiered and free to join. Advantages include:

• Access to sales training
• Comparative data and case studies
• An internal agency community and directory

Higher program tiers require SaaS partners to bring in increasing monthly revenue from referrals. This unlocks added benefits, such as:

• Public directory listings
• Dedicated sales coaches
• The option to guest post on Wistia’s blog
• An invitation to speak at partner events

While there’s no cost to join the program, Wistia doesn’t offer commissions on referrals.

Key Takeaway: Focus your partner program page on benefits, not features, to best sell the program to potential SaaS partners.

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